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Checklist:

6 tips to prepare your eCommerce for Black Friday & Cyber Week

We’ve looked at numbers, success stories and best practices to bring you the Black Friday guide for your online shop, SaaS or media service.

  • How do customers shop during Black Friday & Cyber Week?
  • What steps do you need to take to be ready for the sales rush?
  • And why is now the time to market your subscriptions and club memberships?

Read it all in our checklist.

Download your checklist

The planners Keep your customers informed Will usually have a clear idea of the items they want to purchase and have considered their shopping list up to one month in advance. These consumers will react positively to email marketing and other campaigns that will inform them beforehand about special sales and product discounts. The more you prepare them with special sign-ups, discount codes and product information, the more likely they will visit your online shop. Planners need clearly designed product menus and shop navigation for all products on sales including product category filters and more. Planners could also be a more grateful group for membership programs that offer exclusive perks such as VIP access to specific products, early bird offers and discounts.

Black Friday stats

Get purchase insights

According to consumer surveys, the average Black Friday budget of European consumers is around 270€.

Knowing this (and knowing that your shop most likely is not the only one that consumers will visit) can help you plan your discounts and sales campaigns.

Checklist

Prepare for the rush

A well-prepared online shop should not just focus on marketing campaigns but make sure that new customers can navigate on your website, can easily find the right products and discounts and don’t get distracted during their checkout.

(Read our checklist to make sure all your bases are covered)

Download

Every 2nd

European consumer plans to do their entire Black Friday shopping online

*Scalapay via Statista

59%

Of Black Friday consumers plan their shopping ahead.*

*klavyio

Best practices

Design the right customer journeys

Consumers will browse and shop differently, so make sure that your marketing communication and customer journeys cater to different behaviors and needs. Especially planners and impulse buyers need different approaches to make a purchase.

Get ready for Black Friday & Cyber Week

Download our checklist to make sure you cover your bases for a successful sales campaign that excites loyal and generates new customers.

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