Our Director of Product – Payments & Partners Markus Brunke tells it all in our interview: how it all started with the Frisbii payment gateway, what the secret is to a successful roadmap and why pricing is a complex topic.

Can you introduce yourself and tell us what you do in one sentence?

Markus: My name is Markus Brunke and I’m Director of Product – Payments & Partners at Frisbii. I am responsible for the payment product and making sure that we take the product in the right direction and keep new and existing merchants happy.

The beginnings of a subscription and payment platform

You were there since the beginning of the payment gateway. Can you maybe give us a rough overview of how it all started?  

Markus: The initial platform idea was to create a subscription management platform. At that point in time, which was almost 10 years ago, there weren’t really any established subscription management platforms on the market.

Merchants had to build their own solutions and workflows for these things. That’s why we decided to build a subscription management platform. And after a few years, we realized that merchants also expected us to handle payments. Because you can’t sell subscriptions without payments.

Back then, we supported external payment gateways, but we saw the opportunity to become a payment gateway ourselves. Since I and some other people came from the payments industry, we knew what we were doing. And that’s how it all started.

Was it a big project to add the payment gateway?

Markus: We were fortunate because we had the payment gateway experience, so we didn’t need to hire experts. But it took some time to get to the first version.

And I remember we had a payment gateway, but we were only supporting credit cards, no other payment methods. Compared to our competition which had been on the market for 10 to 20 years at that point, we lagged behind. We had the right technology, microservices, API first but we didn’t have payment method variety, and we didn’t offer any cool features. 

For a long time, we were just trying to keep up. I can remember that we were frustrated because instead of building cool stuff, we had to add these payment methods and just make sure we were on par with the competition. It took a couple of years until we could build more interesting features that the competition didn’t have.

The secret to a successful SaaS platform

In an interview with the co-founder of Waitly, he mentioned that they very early on decided to do a modular structure for their platform to be more flexible. Do you remember a decision early on that paid off in the long run?   

Markus: I think we can relate a lot because we have had the same approach. Our main priority the entire time was building features that benefit the majority of the customer base.

We made it a rule to never do anything custom and always build proper products which can be sold to other merchants.

Sometimes we would be getting a request from a big merchant and what they were asking for was important to them but not a good fit for the platform. But often, we could take that request and change it slightly, so it would fit and be useful for other merchants as well.  

I think, that was a really good decision and we’re still operating that way.

What’s the biggest learning you had in those early years?

Markus: I think the biggest learning in the early years was that we shouldn’t be afraid to be a small company reaching out to big merchants. 

We went from having maybe a couple of hundred small subscription merchants to signing some of the biggest companies in Denmark and even Scandinavia because we went with it and knew what we were talking about. People were listening to us because we knew a lot about the industry and we knew everything about the platform. That elicited trust. That trust, our experience and the modern platform won us enterprise businesses. 

We went from having only small merchants to supporting 70% of all big businesses in Copenhagen and many others in Denmark and Scandinavia. 

To summarize: don’t be afraid if you are a small company, just go with it. Try to do your best, take the meetings and be consistent. There will always be a lot of ‘No’s but at some point, you will get through the door and there will be a lot of possibilities waiting for you.

Cultural differences in the European subscription market

What’s the biggest difference between the Danish market and the rest of Europe?

Markus: The Danish market is very unique in the way that it’s very modern in terms of technology and how people use it. Everyone is aware that you need to have a payment gateway if you want to accept online payments and that it needs to be a sleek and efficient solution. And Scandinavia is also quite forward-thinking when it comes to the kind of payment methods people use.  

We’ve been surprised by some of the payment methods we’ve integrated to fit other markets in Europe because are a bit more traditional and still very popular. And I think it’s less the merchants but often the consumers who are simply used to pay with certain methods. It’s very much a cultural thing.

I also noticed that Danish subscriptions are much more diverse and include more paid memberships. In Germany, for example, most customers expect a retail membership to be free.

Markus: I think it makes sense because if you are more technologically oriented, you also know more options and tools that are available to you and your business. You will think about new business cases tied to these technologies. If you’re from a country with more traditional payment and customer relationship standards, you don’t see as many options in front of you.

But that is changing across Europe which is great to see. For example, I love seeing retail merchants changing their business models and trying out other revenue streams with subscriptions.  

And these options and different revenue streams help to be flexible. I remember that during COVID companies who were able to switch their core business to more digital or subscription-based services had a big advantage because they could adapt to the shift in consumer behavior.

Markus: Yeah, exactly. And even for your daily business, it helps to be flexible.

Because in many cases, especially in retail, you’re selling the same product as your competition. The only difference is that you can ship it faster or have better prices or your website looks better. But there is only so much you can do if you compete over the same customer base. And that’s where you need to think outside of the box and find new ways to gain and keep customers.

Building a subscription model or another new revenue stream that makes your product more interesting compared to your competition can help with your growth and even open up new markets.  

Customer communication is crucial for a product roadmap

Back to you: How important is the exchange with the customers when it comes to your job and your role?

Markus: Very important. I’ve been talking a lot to merchants of all sizes and across industries. And if you’re working in the product team, you need to be in communication with your customers to learn what they need. Because you might think you know what they want but, in the end, only they can tell you that.

I think we have an advantage over the competition in the way Frisbii works, and how close we are to our customers. A lot of other companies basically put their product teams into silos without any customer contact.  

At Frisbii, we try to be more holistic with our customer communication, to include sales, support and product, so we get input from our customers regarding our products, and our customers receive the relevant information from the right source to make the right decision.

How important is pricing for you and in your position?

Markus: We have worked a lot on the pricing of our product in the last seven years. And we also learned that starting off too cheap is not a good idea (laughs). It’s a complex topic because it needs to be so many different things: flexible, easy to understand and easy to sell, so our sales team can properly explain our pricing.

Especially as a payment gateway, it’s actually not that easy because the pricing always depends on the payment methods our merchants pick. Each and every single one has their own different price points, so an offer or a quote can be overwhelming for customers.  

We need to understand those price points and how they come together and be able to explain how it works. Because if we can’t explain it to our customers, then they will get confused by the different rates and fees for payment methods but also additional extra services. I’m speaking on behalf of merchants who have told us that at a certain point, they don’t know what they are going to be charged and that makes their planning impossible.

And if I am being honest, we’re still working on a perfect pricing model that works for us and our merchants. I actually think it’s one of those things that are never perfect, there is always room for improvement.

How heated do these subscription plan and pricing discussions get?

Markus: At least here at Frisbii, I can’t remember any big arguments about pricing.

It was different at a previous company I worked at. Some people thought we should remove the pricing altogether from the website and that got very heated because I am of the opinion that a website without pricing immediately tells the customer that it’s going to be too expensive (laughs).

So, my philosophy here at Frisbii is to be as transparent about our pricing as is possible.

How close do you watch the competition?

Markus: As close as I can get and as close as it makes sense. You never know what the competition is building until they release something. So, if you watch the competition to set your roadmap, you will always be a step behind. I follow what they do and get inspired by it. And sometimes I see a feature I realize is important. But the competition is never dictating my roadmap.

You need to trust in doing something different and you can’t just mimic others all the time. If you have your own strategy and build what you think makes sense for your customers, you’re much better off.

Competition, trends, USPs and pizza

When looking at the payments and subscription markets, what is the biggest trend for you right now?

Markus: We already talked about it, actually. Non-recurring businesses that try out recurring revenue streams. I think that is one of the biggest trends and changes we will see. Because once you have recurring revenue, it’s so much easier to predict revenue, to have better data and be more in control. And it means that you will have to add services for new and existing customers which also means that you increase customer loyalty.

What do you think is the biggest USP of Frisbii?

Markus: The biggest USP in Frisbii is that you can get a combined subscription, billing and payment platform in Europe with only us, like European departments, European employees, people that know about Europe.

There’s not a lot of alternatives for such an all-in-one platform when you want something inside of Europe.

Last question. Pineapple on pizza, yes or no?

Markus: No thanks. I have a pepperoni pizza tattooed on my arm.

So, no pineapple pizza on the other arm?

Markus: (laughs) No.

You want to work with a proven leader for subscription management and payments in Europe? Sign up for free or book a demo to talk about your business goals, challenges and requirements. Let’s turn your revenue goals into predictable revenue growth. 

This post first appeared on Frisbii and is written by Juliane Waack

Our Head of Data Science Erik Mathiesen-Dreyfus explains, why foundational customer models bridge the gap between generative AI and predictive analytics and how they can reshape the way businesses make decisions.

AI for businesses: GenAI & predictive analytics

With the widespread development and spread of AI-solutions, two different AI applications have gained popularity among business cases.

On the one hand, you have predictive analytics* offering narrow solutions for very specific topics such as churn prediction, lifetime value calculation, fraud detection, lead scoring and more.

*By collecting and processing historical data, predictive analytics generate probable outcomes (just like your daily weather report) for future events.

At the same time, generative AI, mostly in form of large language models (LLMs), create summaries, translations, transcripts and more for marketing, sales, support and content creation. With its many applications (chatbots, email generation, product descriptions, search results), GenAI has become almost ubiquitous in our business and private lives.

However, these two powerful technologies often operate in silos. If they were combined,  they could create a holistic view of the customer and the business.

The next level: the foundational customer model

Foundational modelling – which is, for example, used in LLMs to train on vast datasets – can bridge the divide when it is applied to customer behavior as a whole instead of content. 

The foundational customer model is a general-purpose AI system developed to understand and simulate customer behavior across time. Rather than building a separate model for different business questions (e.g. churn, LTV, conversions), a single, unified model is trained on large-scale anonymized behavioral data.

The foundational customer model captures patterns in customer behavior, for a vast variety of touchpoints along the customer journey:

• Subscription
• Upgrades
• Churn
• Re-engagement
• Incentives

The model is not trained to answer a single, predefined question. Quite to the contrary, it learns a generative process: how customer behavior evolves under different conditions and business interventions.

How does it work?

The foundational customer model operates similar to an LLM. Instead of learning the flow and structure of language, it learns the flow and structure of lifecycle behavior: how people join, upgrade, churn, respond to incentives, and move through the customer journey. Once trained on general data, it can be adapted for individual businesses. 

1. A standard approach starts with pre-training on general behavior patterns that can be observed across many businesses.
2. The model is then fine-tuned to a specific industry.
3. Finally, the individual’s company’s specific dataset is introduced to create unique context (e.g. pricing structure, plan tiers, customer lifecycles, and product analytics).

This results in a high-fidelity simulation engine that projects customer behavior over time for both existing/observed and hypothetical conditions.

This foundational approach enables the modelling of customer journeys instead of isolated touchpoints and provides a flexible, integrated system for strategic decision making.

• Test “what-if”-scenarios for pricing or product changes 
• Forecast key metrics such as revenue, MRR, and churn under different conditions
• Understand behavior-drivers
• Personalize precise interventions like retention campaigns

Who should use foundational customer models?

Especially industries that can gather large amounts of customer behavioral data can profit from foundational customer models. Additionally, any business that gets significant gains from small improvements to retention or upsell rates, can compound its results if it can base its optimizations on precise data predictions.

By being able to simulate even single customer’s behaviors over time, businesses not only get insights into what is happening but also get information on what could happen (and why), making it a lot easier to plan ahead.

The future of business AI

Foundational customer models are still emerging and cutting-edge. But their advantages for actionable insights based on both general and specific datasets have a huge potential.

Instead of implementing AI first and defining a use for them later, these models immediately solve existing issues and challenges

Frisbii likes to live on the cutting edge: our Revenue Insights Labs provide you with both performance and predictive analytics to monitor, control and plan your business strategy. As part of our recurring revenue management platform, they allow for an all-in-one solution to automate, manage and optimize your recurring billing, payments and customer data.

Book a meeting with one of our experts and see how it works in a live demo.

Our Author:

Erik is a former quant and two-time founder with a PhD in mathematics. He’s led data science at fast-scaling startups like Streetbees and Attest and now heads Frisbii’s AI strategy.

At Frisbii, he helps our customers turn raw billing data into predictive, explainable insights – powering smarter pricing, churn prevention, and LTV growth.

Connect with Erik on LinkedIn

This post first appeared on Frisbii and is written by Juliane Waack

Sol og Strand is a Danish vacation home rental company with a unique business model. In this interview, we’re talking to financial manager Jens Frandsen and eCommerce manager Jesper Kannegaard Pedersen about their priorities, payment solutions and vacation preferences from German customers.

Sol & Strand in a sentence (or two)

Juliane: How would you pitch Sol & Strand in a sentence or two?

Jens: We are a company that offers rentals for holiday homes. Homeowners can apply their holiday homes, and we find them the right customers and connect them. 

We have a lot of customers mainly from Germany but also from Denmark and some other countries.

Juliane: Yeah, we Germans love Denmark.

Jens: Yeah, and we love you. So that’s very good.

Juliane: So, in a way, you’re offering the marketplace for homeowners and vacationers to meet and connect.

Jens: Yes. Many people are convinced that we own the holiday homes, but we only make the connection between the two parties.  

We are owned by a foundation that was established in 2019 by the founders of Sol & Strand who donated their ownership to this foundation. We donate money to local charities.  

And that is our main objective. It is our guiding star as we call it. We make money, so we can donate it to people and organizations who need it. And that’s quite unique, especially in the holiday rental space.

Juliane: Which is also a good reason to book with you specifically. What other advantages do customers have that book with Sol & Strand?

Jens: We live for high quality and great service. We’ve recently sent out questionnaires to our homeowners, our customers and our employees to measure the CSI score (customer satisfaction index) and got the highest score rating.

We will go out of our way to help customers, and we have very high standards for the houses we rent out. We will even reject attractive houses, for example, if the location makes it impossible to provide the service our customers need.

The golden rule for collaboration: aligning on a common goal

Juliane: So, Jesper has the marketing perspective and Jens has the financial perspective. Are there ever times when you have different goals? And how do you decide in these cases?

Jens: We collaborate very closely, since we’re not a big organization.

Jesper: Yes. I can have a stupid idea and then in a matter of minutes I can discuss it with Jens or the CEO.

Our main internal agreement with each other is simple: We must never compromise the operational side for a good idea. Because it might only be a good idea on paper. 

How switching to SEPA solved a number of payment issues

Juliane: Speaking of good ideas on paper and in practice. One of the reasons why we’re here is your decision to switch from traditional bank transfers to SEPA for German payments. Can you explain why you decided to switch? And did you entertain the thought of adding PayPal, since that is also a very popular payment method in Germany?

Jens: Yeah, we thought about it.

We always need to find a solution that works for the customers but also doesn’t cannibalize our profit. So, we did look at other payment options, but SEPA was the one with the best fit.

We have higher volumes for each house booking. Now, when you use PayPal, you have to pay a percentage of your booking amount, which works best for smaller sales.

SEPA, on the other hand, only charges us a set transaction fee per booking, so that makes more sense for fewer but bigger sales.

And we tested SEPA against manual bank transfers and bank-to-bank payments. And at first, we were unsure if our customers would maybe look for something else if they didn’t have bank transfer options anymore, but the switch did not deter them from booking with us. 

So bottom line, SEPA costs less per transaction which is why we went with SEPA.

And Jesper and I did discuss PayPal. But I said that we’d need to make sure that we are not paying too much in fees.

Jesper: You know what, Juliane, this is actually quite an interesting case because it proves my former statement that even if I have a good marketing idea, the operation is always prioritized.

I’ve seen a lot of studies where PayPal was the preferred payment provider for a lot of Germans. I saw that around 40-44% preferred PayPal. So, with that in mind, I suggested PayPal and then Jens crunched the numbers and decided against it.

And that’s how we work together and how it should be. No matter the idea, we can’t compromise the business side.

Juliane: So, you tested the payment methods against each other, what were the findings?

Jesper: In general, we saw an increase for credit cards and for SEPA payments and even an increase for Apple Pay.  

We were always told that Germans don’t pay with credit cards, and they will only pay in cash or via bank transfer. But when put into a situation where they have to choose credit cards, they will use them. It’s just a matter of nudging people to use the payment solution that you want them to use.

Juliane: Especially if the product or service is attractive. As a German myself, I don’t like paying with credit card, but if it’s something I really want, I will dig it out.

Jesper: Yeah. And in our case, our competitors don’t even offer any alternatives, they only offer credit card payments. And I think that’s a good learning, that you sometimes just need to make the decision and your customers will surprise you and adapt. 

Jens: Another great thing about SEPA is that it goes through the Frisbii payment gateway and our bank. It’s very different from a manual bank transfer where the customers have to open their bank account, type in data manually and then wait 5-6 days before the payment is in our system and in our bank. 

And this used to be an issue for us, because we have a rule not to hand out any vacation home keys before all payments have been processed.

Which means that you can’t book something on short notice with a manual bank transfer. If you book in the middle of the week, you will have to wait a full week – with the weekend included – until the payment is in our bank system. If your payment hasn’t gone through for one reason or the other, you won’t get the key code, and you will not be able to enter the house.

But with SEPA, it takes about 15 minutes until the payment is made, so you can get your code almost immediately.

Juliane: So, the switch had several advantages, not just the fees.   

Jesper: Yes, the easy customer information input and the instant booking confirmation are big advantages because there could be quite a large gap in between the reservation and the payment in itself which would also decrease conversions.

We know that if you can pay immediately, the possibility of cancellation declines by almost 50%.

Jens: Because the booking flow is much easier and less interrupted. If you have to find the bank information, open your bank account, type in numbers and so on, you might take your time, consider alternatives, etc. But if everything can be booked immediately without much hassle, people will just go through with it. Everyone is happy. 

Jesper: Yeah. And this streamlined approach also creates trust.

You get so many emails each day, so a long pause between payment and email confirmation might cause confusion and irritation. An immediate confirmation that looks official and sleek, on the other hand, feels professional and trustworthy.

By the way, something interesting we also saw during our own tests was that the conversion rate increased in general. And we don’t know why but it increased by 8,32% just because bank transfer wasn’t an option anymore.

Jens being a data man would say that doesn’t make any sense and it doesn’t, but I’ll take it (laughs).

The ideal payment gateway wishlist

Juliane: When picking Frisbii for the SEPA switch, what was your wish list for a good payment solution? 

Jesper: Be smooth, be operational, be stable, I would say.

Jens: Stable, cheap and compliant. That is the main objective in my opinion.  

Juliane: Bottom line. It’s important.

Jesper: Yeah. it’s a very crucial thing. However, uptime is also very important, and it has to be trustworthy, so if the customer uses it, they feel secure, so they don’t cancel the payment half-way through.

Juliane: Absolutely.  

Jens: It’s also very important that we can trust the payments that come through our system and that the API is trustworthy. I’d rather pay a bit more for a payment gateway if I can be sure that everything is correct because it saves me time and trouble.

Bonus round: Denmark vacation fun facts

Juliane: I actually have a question that’s rather personal. Back when I was a child, my parents always got together with their friends and booked specifically Danish houses for New Year’s Eve. And I was wondering if that is still something that’s very German and if there are favorite seasons for German bookings?

Jesper: The German’s book all year round (laughter).

And then there’s, of course, peak seasons. Easter is a big thing, and then you have the holidays in the summer and autumn. And that covers a lot of weeks because German holidays are slightly different depending on the federal state.

We’ve noticed that Germans go primarily during the school holidays. 

Juliane: Which actually answers my next question. And I don’t know if you can track this, but do you have more families, more couples or more groups of friends as customers?

Jesper: Oh, that depends. I have actually just done a presentation. The main segment in Germany is couples without small children and with dogs*. 62% of all bookings had at least one pet.

*But bear in mind, we define children as kids under 12, so teenagers are not counted as kids here.

Juliane: That’s a lot.

Jesper: Yeah, couples without kids had a booking total of 24%. And groups without kids 13%. Groups with kids are at 30% and couples with kids is at 12,5%.

Our next biggest segment is couples that choose luxury amenities such as swimming pools or maybe a jacuzzi. 

Juliane: Is there a trendiest location for German customers?

Jesper: The most popular place is primarily the Danish West Coast.

Juliane: Do you have any idea why?

Jesper: We know from studies that the biggest motivation for Germans going to Denmark is the beaches. It’s the nature, the water, the coastline. The beaches are very wide, Denmark is a very reliable place, it’s not dangerous and you know what you get.

The weather is stable; the Danish local population is easy-going. And the beaches in Denmark are not as regulated as they are in Germany. That’s a major motivation and also why there’s so many guests with dogs. Many German beaches don’t allow dogs but here, our guests can bring their dogs to any beach they like.  

Your payment process could be better or you’re still looking for the right payment option to increase conversions (and decrease churn)? The Frisbii payment gateway is reliable, smooth and secure and offers over 50 one-time and recurring, global and local payment methods for a variety of markets.

Register now for a free test account and try it our yourself or book a demo meeting with one of our payment experts to discuss your use cases.

This post first appeared on Frisbii and is written by Juliane Waack

In this blog article, our product marketing manager Verity Brain explains why predictive analytics is a great tool for better forecasting and planning.

Every business today is drowning in data. Subscriptions, payments, customer interactions, usage patterns – the volume, speed, and variety of data are growing faster than most teams can handle. This is what the industry calls big data: datasets so large and complex that traditional tools can’t keep up.

But here’s the challenge: data on its own doesn’t equal profitable revenue growth. Many companies are data rich but insight poor – they collect millions of data points but struggle to anticipate margin erosion, risk exposure, and compliance demands.

According to Forrester (PDF), 54% of organizations with advanced analytics maturity increased revenue, and 44% gained competitive advantage. That’s why we built Frisbii Revenue Insights – a complete analytics suite that gives CFOs and RevOps leaders both performance dashboards and Predictive Analytics Labs to move from hindsight to foresight.

The message is clear: when you move beyond reporting and into Predictive Analytics, you don’t just track the past – you actively shape profitable outcomes, protect margins, and stay ahead of compliance and risk.

What is Predictive Analytics (and why now)?

While Frisbii’s Performance Analytics shows you what happened, Predictive Analytics answers what will happen next. By using AI and machine learning trained on your actual subscription and billing data, Predictive Analytics identifies risks and opportunities before they show up in your P&L (Profit & Loss Account).

Read more about how predictive analytics works and why it is a valuable asset in your data toolkit.

That means CFOs and RevOps teams can:

• Spot which cohorts are most likely to churn and quantify the margin at risk.
• Forecast how a price change will impact revenue and profitability before launch.
• See which acquisition channels bring in the highest-LTV* customers – and cut wasted spend.
• Model scenarios that prove confidence to the board and investors.

In short: you stop relying on gut instinct and start making proactive, data-backed decisions that protect profit as much as they grow revenue.

*Lifetime Value

How Revenue Insights Predictive Analytics works at Frisbii

We designed Predictive Analytics as part of the Revenue Insights suite to give subscription and payments businesses forward-looking visibility normally reserved for companies with in-house data science teams.

Our approach is built around three powerful Labs:

• Pricing Lab – Model pricing and discount scenarios before rollout. See how they affect churn, ARR, and profitability without costly trial and error.
• Retention Lab – Identify at-risk segments and cohorts early. Run “what-if” interventions to reduce revenue leakage and protect margins.
• Acquisition Lab (coming soon) – Forecast new subscriber growth, CAC, and LTV by channel or cohort. Double down on what drives sustainable growth, not wasted spend.

Because these models are built on your own subscription, billing, and payments data, they reflect your reality – not generic industry benchmarks.

Use cases that protect profit and reduce risk

Here’s how CFOs and RevOps leaders can apply Frisbii Predictive Analytics today:

• SaaS & Tech: A CFO models price changes in the Pricing Lab and sees how changes might affect churn, retention and revenue. Instead of risking churn and eroding gross margin, they find the optimal price point that maximizes ARR and profitability.
• E-Commerce: A subscription box company uses the Retention Lab to identify customer (segments) that are at churn risk. By intervening early, they keep 20% more customers and prevent revenue loss.
• Media & Entertainment: A streaming service uses the Acquisition Lab to forecast CAC (Customer Acquisition Costs) vs. LTV across channels for specific activities. By reallocating spend, they grow faster while maintaining profitability.

Why choose Frisbii?

Unlike standalone analytics tools, Frisbii integrates subscriptions, billing, and payments in one platform. That means:

• Analytics built directly into your subscription and payments workflows.
• Predictions grounded in your live customer and revenue data.
• A single platform to manage execution and optimization – from growth to profit protection.

Predictive Analytics is available today in the Frisbii Growth Plan, giving your team enterprise-level foresight without the cost of building a data science function.

This post first appeared on Frisbii and is written by Admin

This new solution from the AI-powered Revenue Insights suite combines performance analysis and predictive analytics to transform subscription, billing and payment data into actionable insights.

Paris, France – 9 September 2025 – Frisbii, the recurring revenue management platform, today announced the launch of its new Predictive Analytics solution within the Revenue Insights suite. With its comprehensive portfolio of solutions, customers can not only monitor key business indicators and revenue performance trends, but also use data to model outcomes and make more informed decisions.

For many companies, fragmented systems and reactive strategies are a barrier to growth. According to a recent study, 70% of companies struggle to link their business strategies to revenue management technology systems – such as CRM platforms – limiting their ability to generate the expected growth. Revenue Insights solves this problem by combining Performance Analytics—real-time dashboards for subscription, billing, and payment data—with Predictive Analytics, which transforms raw data into forecasts and actions.

‘At Frisbii, we believe that powerful insights should not be the preserve of a select few,’ says Gregory Herbert, CEO of Frisbii. “Revenue Insights puts practical, forward-looking analytics within reach of every business, whether it’s growing rapidly or just getting started. It enables smarter decisions every day, with tools that turn data into real impact. “

With Revenue Insights, businesses can simulate their revenue, test strategies before deploying them, and prioritise the actions most likely to contribute to revenue growth and customer retention. Revenue Insights helps businesses detect performance gaps as early as possible, anticipate churn, test pricing scenarios, and plan retention strategies based on data-driven models rather than guesswork.

Powered by AI and machine learning, Revenue Insights Predictive Analytics uses historical subscription, billing, and payment data for each customer to predict churn, pricing outcomes, and acquisition drivers. Models are continuously refined as new data is acquired, and their accuracy is measured by applying backtesting to past results. Customers can also enrich the forecasts with their own data, including CRM or marketing data, to provide an even more comprehensive picture.

The key features of Revenue Insights are as follows:

• Forecasting – Forecast MRR, ARR, attrition, LTV, and acquisition by plan, segment, or campaign
• Scenario testing – Model the impact of pricing and campaign changes before launch
• Trend analysis – Monitor changes in revenue, subscriptions, and customer behaviour over time
• Growth opportunities – Identify untapped segments, at-risk customers, and optimal pricing models
• Retention planning – Detect and anticipate churn risk months in advance and simulate interventions

‘There are many tools that monitor performance, but none of them help companies shape their future using their own data,’ says David McGuinness, Chief Product Officer at Frisbii. “With Revenue Insights, we are the first in the industry to combine monitoring and forecasting on a single platform. Our customers don’t need to have their own team of data scientists – the Frisbii team and our software suite do everything for them. This allows businesses to test pricing strategies before rolling them out, identify months at risk of churn in advance, or simulate acquisition scenarios. In short, they can act faster, plan smarter, and grow their revenue with confidence.”

The new Revenue Insights solution will be offered natively to all Growth and Enterprise customers starting September 9th, 2025. Starter customers will receive a 30-day trial version of Predictive Analytics. The solution is fully integrated into the Frisbii platform and requires no additional login credentials or integration.

To see Revenue Insights in action, join the next Frisbii webinar on 18 September or visit the Revenue Insights website.

This post first appeared on Frisbii and is written by Admin

In 2014, the EU directive for a uniform (electronic) e-invoicing standard was enacted (see the full document here). Starting 2020, public authorities and their suppliers were required to exchange electronic invoices (e-invoices).  

Disclaimer: the following info does not replace services and consultation of legal and/or finance experts. Everything was written with the intent to be truthful and up to date but can’t guarantee 100% completeness, accuracy or timeliness.” 

What is e-Invoicing?

“e-Invoicing” is the term used for electronic invoice data transmissions that can be received and processed automatically. It is basically the digitalization of manual invoicing.

e-Invoices are structured and written in a way (e.g., with technologies such as JSON or XML) that make it easier for computers to “read” and access all necessary information.

What are advantages of e-Invoicing?

Due to its digital nature, e-Invoices have multiple advantages:

• Automation of processes to reduce effort, errors, and resources
• Central data management & transparency (an electronic invoice doesn’t need to be copied to be shared by two people and in different locations)
• Easy access for further processing
• Digitized data can be read by other programs and is therefore more accessible
• JSON and XML files can easily be connected/processed with/by accounting, ERP and other systems
• Automation also ensures that invoices are processed in time and can be used to trigger confirmation emails to customers and merchants/vendors/providers alike
• etc.

In numbers, the advantages of automation for payments and invoices look even better (source: BILL, 2023):

• Better visibility into cash flow (33%)
• Closing books faster (29%)
• Reduced numbers of late payments & penalties (29%)
• Streamlined approval processes (27%)
• Significant time savings (27%)

Why is e-Invoicing important?

Aside from the advantages, e-Invoicing is becoming a standard for secure and accessible invoicing management. Across the EU, many companies, businesses and organizations are required or will be required to issue e-Invoices to their B2G, B2B and (to an extent) B2C customers (see below for further information).

What is ViDA?

ViDA (short for “VAT in the Digital Age” is a EU VAT reform to decrease fraud and standardize processes for businesses across Europe (source: IHK Munich).

• Digital reporting of single transactions in real-time based on mandatory e-Invoicing for companies that work across the EU
• Harmonization of regulations across different EU countries for national transactions
• Taxation of online platforms that support the short-term rental of overnight accommodation or the provision of passenger transport services (“platform economy”)
• Avoidance of multiple VAT registrations of taxable persons in the Member States (“single VAT registration”)

Who needs to issue e-Invoicing?

As of now, every business can issue electronic invoices.

Business-to-government (B2G) transactions are already required to accept structured e-Invoices.

Most business-to-business (B2B) businesses must issue an invoice when goods or services are supplied to another business or non-taxable legal entity (with a few exceptions, source: European Commission).

Business-to-consumer (B2C) businesses only must issue an invoice when specific goods are supplied to a non-taxable person (e.g. a private consumer) under specific circumstances (read more).

What information does a VAT invoice need?

The information requirements depend on whether you issue a full or a simplified invoice. A simplified invoice is usually applicable in B2C and below a certain purchase sum (we could not find a standard sum, so please make sure you check what applies in your country and industry).

Full invoice:

Date of issue, unique sequential number ID, supplier’s full name and address, customer’s full name and address, customer’s VAT ID (if customer is liable for tax on the transaction), description & quantity of goods or services, unit price of goods or services (net), date of transaction/payment, VAT rate applied and payable amount, breakdown of VAT amount payable by VAT rate or exemption

(There are further extra cases that require more information that are not listed here)

Simplified invoice:

Date of issue, supplier’s VAT ID, type of goods or services, VAT amount payable (on credit notes, debit notes or other documents treated as invoices: a specific, clear reference to the initial invoice and details that are being amended)

What are the dates and standards for mandatory e-Invoicing in my country?

Depending on the country, there’s different rollout phases and implementation processes planned as well as different standards, formats and information systems.

You can get further insights for different countries here via the European Commission.

Can I issue e-invoices with Frisbii?

The Frisbii recurring revenue management platform supports your e-invoicing requirements with the right formats and workflows for compliant, automated subscription billing.

Additionally, we offer plugins and other options to integrate your accounting software for smooth processes and full transparency over all your data.

• Structured invoice exports that integrate with accounting systems
• Compliant formats for German and French requirements
• Automated invoice generation aligned with subscription billing cycles
• VAT handling for cross-border transactions
• And more

If you have any questions, feel free to set up a meeting with one of our experts to talk about your billing and subscription requirements.

The Frisbii e-invoicing guide

Download our invoicing guide for more general information how what advantages you can get and why it’s needed for your business as well as best practices to set up your e-invoicing process.

Find out about:

• The benefits of e-invoicing
• Subscription challenges: Managing e-invoicing for recurring billing
• Best Practices to setup your e-invoicing process
• e-invoicing with a recurring revenue management platform

This post first appeared on Frisbii and is written by Juliane Waack

Our payments expert Mikael Christian Carlsen sat down with us and answered frequently asked questions about payment gateways and how the Frisbii payment gateway helps you choose the right acquirer, payment methods and setups.

What is a payment gateway and why do I need it?

A payment gateway is essential for any web shop to provide secure and effective payment processing.

Some of the benefits are:

• Secure transactions to build customer trust
• More global reach, by offering different payment options, currencies and checkout languages
• Processing automation 
• Reduction of fraud risks (e.g. via a risk filter)
• Integration with different eCommerce platforms such as WooCommerce, Shopify, Shopware, Magento, etc.
• Compliance with the Payment Card Industries Data Security Council (PCI DSS)

What do I need to consider when choosing a payment gateway?

One of the first things you need to be aware of when choosing a payment service provider is PCI DSS compliancy.

So, make sure that you see their attestation of certification, so you know that they are a valid provider (Frisbii’s payment certificates can be found here).

I would always suggest a reference check. Ask the payment service providers what customers they have. And then contact the customers and ask them if the payment service provider is a good partner.

Uptime is also worth looking at to make sure that your payment solution is reliable and doesn’t break down.

And make sure that it’s a provider that matches the payment methods of the countries that are your key markets. Every country has different preferred payment methods, and some can heavily influence whether customers will churn or convert.

The Frisbii payment gateway has more than 50 one-time and recurring payment options, so you can have local and global reach. See the full list here.

What do I need to properly set up a payment gateway?

So, with Frisbii, it depends on your shop system or CMS. If you’re using WordPress, Magento, WooCommerce, Shopware or Shopify, all you need is to install a plugin to set up the payment gateway.

But for the payment gateway to work, you would need acquiring agreements, so you can accept different payment methods.  

Why do I need an acquirer?

The acquirer’s role is to handle the payout for the merchant. So, if you, for example, were accepting Visa and MasterCard, The Frisbii payment gateway will be handling the authorization of the transaction. This means that we connect to the card acquirer – in a secure fashion. And the card acquirer connects to the card issuer, verifying that this is a legitimate card (which is not reported or lost or stolen).

The acquirer is a financial institution. With an agreement with the acquirer, the merchant is able to process and accept, for example, credit card payments.

Once the transaction has been processed, the acquirer will do the payout to the merchant. 

How does the Frisbii payment gateway help with acquirer agreements?

This is one of the things that we help our merchants with on our platform and through our support. If you sign up for a service with us and you want to accept, iDEAL or Visa, MasterCard, or SEPA payments, we will help you with the application.

You fill out the required data in our product and we will reach out to the acquirers and help with the setup of your acquiring agreements.

And we do this, because we saw that this was a hurdle for a lot of the merchants. Communicating with acquirers is not something that a lot of them have done before. And for us, it was fairly easy to utilize our experience in the payment and subscription industry and help the merchants set up these acquiring agreements.

Additionally – and this is quite unique in the payment gateway market – the Frisbii payment gateway is acquirer agnostic, so we have a lot of different acquirers that you can choose from. 

The important thing for us is to make sure that our customers have the best rates and that the specific acquirer(s) fit their needs. This could be markets, or it could be industries that help determine which acquirer(s) are a perfect fit for the individual merchant.  

Do I need more than one acquirer?

You don’t need more than one acquirer, but we usually recommend it for different reasons.

Some merchants have multiple acquirers to make sure that they have a failsafe solution if one acquirer has downtime, so they can quickly switch.  

Another reason for multiple acquirers would be licenses to different payment methods and rates. So, you can have one acquirer that only supports Visa and MasterCard. Then you have one acquire that supports American Express. You can have another acquirer that supports Diners Club and JCP. So, you can have multiple acquirers with different methods and rates for the optimal combination.

And we help you with the setups and ensure that the transactions are getting processed through the acquirer that you have made the agreement with.

Does it matter whether my payment gateway is US-based or European?

It’s a big difference where your payment gateway is operating from and where you’re located. It’s about data protection and GDPR because if you’re a European business, you want to make sure that the service you use is hosted in Europe for compliance reasons. Services outside of Europe almost always require more complex documentation and responsibilities on your side.

Furthermore, a lot of the US providers have a focus on the US market, which is really different compared to the European market.

When it comes to security and fraudulent transactions, Europe has always been ahead of the US, for example, regarding strong customer authentication such as two-factor-authentication. There are still a lot of the US cards and payment providers that haven’t implemented the secure standards that we use in Europe.

Do I need different payment methods for my shop or business?

You can of course reach a lot of customers just by accepting Visa and MasterCard and Apple Pay, PayPal and Google Pay. But we heavily recommend different payment methods, both to show your local footprint and to build trust with customers.

If you want to build trust and allow the customers to pay with their preferred payment method, it’s a no-brainer to accept these cards.

For example, if you’re a German company and you’re selling to the Dutch market, it can make you a lot more trustworthy (and even appear as a local seller) if you offer iDEAL as a payment option because it’s very popular there.  

Additionally, a lot of the local payment methods have benefits and depending on your prices and number of purchases, it helps to see what works best. One of our Danish customers, who is active in the German market, decided to choose SEPA instead of PayPal because their purchase sums are quite high and PayPal takes fees based on the percentage of the sum (which is very attractive for merchants with many purchases at low prices). SEPA, on the other hand, takes a fixed fee, which saved a lot of money for our customer.

Is it difficult to set up different payment methods for payments?

For the Frisbii payment gateway, it’s fairly easy to set up the different payment methods. For most of our supported payment methods, we will also help you with the onboarding and setting up the contract with the acquirer.

As an example, enabling Apple Pay would just be a matter of you entering your merchant name and clicking  “enable”.

Setting up PayPal, you would need some credentials from your PayPal account and once you have enabled it, it’s up and running.

How many payment methods does the Frisbii payment gateway support?

Frisbii supports over 50 one-time and recurring payment methods, so you can use it for an online shop but also for subscriptions or for recurring customers, if you have club memberships, etc.

We offer the major and global payment methods such as Visa and Mastercard but also a lot of local payment options that are specifically relevant if you are doing business in European countries. You can find the full overview here.

A few examples:

• Austria: EPS
• Belgium: Bancontact, Payconiq
• Denmark: Anyday, ViaBill, Vipps MobilePay, Santander
• Finland: Santander
• Germany: SEPA, PayPal
• Italy: Bancomat Pay, MyBank, Satispay
• Lithuania: Paysera
• Netherlands: iDEAL
• Norway: Vipps MobilePay, Santander
• Poland: blik, Przelewy24
• Portugal: MB Way, Multibanco
• Sweden: Vipps MobilePay, Santander, Swish, Trustly
• Switzerland: Twint

Which eCommerce shops does the Frisbii payment gateway support?

We offer a lot of plugins that connect your web shop to Frisbii without any coding required.

We support:

• Dandomain
• Drupal
• Dynamic Web
• ideal shop
• Magento
• Opencart
• PrestaShop
• Shopify
• Shopware
• uCommerce
• VirtueMart
• WooCommerce

Can you integrate your accounting solution with Frisbii? 

We offer different ways to connect your accounting solution. We have plugins by accounting partners and from third-party partners:

• Kontolink
• billy (by IEX)
• Dinero (by IEX)
• e-conomic (by IEX)
• Lexware Office
• meneto
• VATsense (by IEX)
• Visam eAccounting (by IEX)
• Xero

And we provide the option to build your own accounting integrations to connect to different systems with a very simple modular if/then-logic to set up your own rules and triggers.

For example, if a transaction is set as ‘sent’, ‘settled’, or ‘refunded’, you want it to do something in another system. So, this could be your accounting system where you want to create a line in your accounting system. It’s fairly simple for developers and power users.

Do I need a developer to set up the Frisbii payment gateway?

You don’t necessarily need a developer to enable the Frisbii. A lot of it is handled by installing plugins.

But if you want to integrate it to your own backend, we use Open API. So, what you see and can do in the Frisbii dashboard could potentially also be seen and done via your own dashboards in other systems with the right setup. 

For these more complex requirements, you would need a developer to help you out. But for the out-of-the-box use of Frisbii, it’s generally not necessary.

How long does it usually take for payments to go through when using Frisbii?

It’s a big question because it depends on the individual payment method.

If you are accepting credit cards and debit cards, you will get an instant reply for the authorization of the payment, then you have the payout of the transaction. This is governed by the acquiring agreement you have.

Some payment methods are paid out daily. However, for many Visa and Mastercard transactions, there is a two- or three-day delay until the funds are on your account.

If you look at bank transfers, most of them will give you an answer in real-time. For most payments, you see payouts within the range of a few hours or a few business days

When it comes to digital wallets such as Apple Pay, Google Pay, Vipps MobilePay, etc. – these are based on Visa and Mastercard transactions or national payment methods. So, the payout frequencies are the same as with credit cards.

But for most payment options, you will get a real-time answer that tells you if the transaction was approved or declined.

If you have a financing service you might not get a real-time answer, since the finance institution needs to do an approval check. But they are fairly quick to answer on transactions, and you will get a reply if something is pending.

Are there any country limitations for the Frisbii payment gateway?

The country limitation is not a limitation on the payment gateway. However, it’s important that the acquirer and the payment methods are supported and support the business in the country that you operate in. Sometimes, acquirers don’t work with specific industries or with companies from specific countries or outside of specific regions.

If you have questions, then the best thing to do is to reach out to one of our experts in sales to make sure that you find the right solution. Depending on your country or business, there could be special limitations in regard to which products are you allowed to sell.

So just reach out, we’re happy to help.

This post first appeared on Frisbii and is written by Juliane Waack

For many publishing houses, the shift in customer behavior and global competition has increased the need for a (digital) transformation of their business models. We explain why a change is needed and what the main reasons are.

1. Everyone is creating content

Traditional print always had to compete with other media formats such as radio, television, etc. However, with the evolution of the internet – from social media to streaming, to the 24/7 access of the smartphone or ChatGPT – it’s not just other publishing businesses that are competing with each other for their users’ attention. It’s the entire internet.

Even more so, whereas it used to be difficult and highly localized to share non-professional written content, it’s now easier than ever to share opinions, information and entertainment in all media formats throughout the web. This means, that publishing businesses not only compete with other industries but also with every single person who shares their content (paid or for free) on the internet.

2. Print is not dead – but is it enough?

“Paper is not the fastest way to get your news anymore. In the digital age, you can get your news anytime via your smartphone.”

Christoph Hauschild, Director Media at Frisbii

However, this also means a huge change in how to generate revenue. Although publishers might be the inventors of the subscription model, subscriptions themselves rarely financed the whole operation. Instead, the ads that were printed inside the newspapers and magazines provided the biggest chunk of money.

With the move towards digital media, ads are no longer a viable way to finance an entire paper or magazine. The content itself and the subscription to it, has to be the main revenue driver.

Most publishing companies still see ads as an additional mainstay, though. A survey from Reuters asked publishers about the most important revenue streams. Although subscriptions and memberships topped the poll with 77%, they were followed right after by display ads and sponsorships (69%) and native ads (sponsored content, 59%).

(Source: Reuters, 2024)

3. The paywall problem

Whereas streaming services are quite ahead of the curve when it comes to personalization and a digital portfolio, many publishing companies are still at the early stages of their transformation. Sure, most offer a digital subscription but there are still many “growing pains” that harm customer trust.

One of the biggest challenges for publishers lies with the history of the internet. Video and music never were freely available in the early days of the internet (not least due to the loading limits). However, the first things many newspapers and magazines did was offer their entire catalog for free, thinking that online ads would drive enough business.

Since that didn’t work out in the long term, the change from everything-for-free to paid content has been a struggle since it is a lot harder to convince people to pay for something that used to be free.  

The Reuters survey asked readers from Germany, Austria and Switzerland how many paid for their news. Overall, only 15% pay for their daily news with 62% outright stating that they were not willing to pay for their news (Switzerland being a bit more accepting of news subscriptions and Germany being very opposed to it).

Publishers made the transition from free content to paywalls even worse by committing two cardinal sins of subscription business models (that used to work well with print subscriptions):

1. They did not communicate with their customers
2. They made it easy to subscribe but hard to pause or cancel.

(Additionally, publishers often struggle to up- or cross-sell their digital subscriptions to their print-subscribers, especially those at risk of churn, who could be convinced to subscribe for a lower price and to access more online content (24/7, archives, digital games, etc.).

Studies and revenue insights have shown that customer acceptance and conversions are directly influenced by how easy it is to cancel or pause a subscription. Knowing that the way out will not be blocked or turned into an odyssey automatically results in higher subscription rates. The same goes for full transparency of the subscription, including product updates and potential pricing changes.

According to a customer survey conducted by Toolkits and National Research Group, 67% of (US-) consumers would be more likely to subscribe to digital publications if the cancel process was easier (Source: via mediaoperator.com).

4. Journalism has an image crisis

A few decades ago, most households had one newspaper they swore by and that had earned its reputation. Journalism, in general, had the image of truth, information and entertainment.

But in the age of the internet, everyone can create and share content and information almost everywhere. And some of it is incredibly entertaining, informative and educational. Just because content comes from a private person doesn’t mean that it’s less valuable than from a professional journalist.

“It’s the publishers’ responsibility to gain trust and compete with people who self-publish or micro-blog. It’s not enough to rely on your past or what you think people should think of journalism. You need to establish yourself as the place to find expert knowledge, innovation, entertainment and communities.”

5. Community building is crucial to increase loyalty & engagement

To finance your publishing business through your customers and not your ads requires a new look at how you want to draw in your audience. The more your customers interact and engage with your content, the more likely they are to subscribe and stay subscribed.

Most successful companies have found ways to expand their product portfolio and/or build a strong community that comes together due to their shared interests. Whether through events, (moderated) comment sections or niche content to reach hobbyists, fan groups and other audiences – our connectivity allows for many different ways to build and engage communities.

Conclusion

The publishing industry once was highly exclusive. Printers were expensive, and everything had to be financed first before it could make revenue.

The internet has changed this approach. Yes, being up-to-date technologically still is the best way to adapt business models. And yes, monetary investments can help with marketing resources and polishing the end-product.

But a lot of things have changed. Publishers need market experts to freshen up their business models and adapt them to the modern reader behavior. Authors need incentives to join a magazine and not publish independently (or as a group).

The entry barriers to publish are much lower, no one needs an industrial printer to publish.

Modern publishing is not about legacy and means anymore. It’s about providing something unique, ubiquitous and engaging to act as a constant, trusted source of entertainment, information and education.

Download our Media Checklist to read about the different steps and aspects of a digital transformation of your business model.

In our checklist, you’ll find:

• How to identify the right target group and develop relevant use cases
• Which subscription models fit media companies
• Which platform functionalities are crucial, such as CRM, dunning and self-service
• How you can automate processes, increase CLV and prevent churn

This post first appeared on Frisbii and is written by Juliane Waack

June 4th, 2025 – Frankfurt, Germany – Frisbii, a leading recurring revenue management platform that handles subscriptions, billing, payments and revenue intelligence, has partnered with Shift4, a global leader in integrated payment solutions, to deliver a seamless unified commerce experience to merchants across the EU, with a special focus on Germany, France, and the Nordics.

By adding Shift4 to their acquirer partner network, Frisbii can provide merchants with seamless, scalable, and efficient payments to grow their businesses and meet the evolving demands of the European market. Shift4 will act as an acquirer for Frisbii merchants by providing processing services to enable businesses within the sports and entertainment, gaming, travel, transit and food industries to accept card payments.

Shift4’s unified commerce solution will complement Frisbii’s platform, which offers multiple payment methods for subscriptions, recurring revenue, or one-time transactions, creating a seamless payment ecosystem for merchants that simplifies financial operations and supports business growth in e-commerce.

The partnership between Frisbii and Shift4 paves the way for merchants to benefit from immediate expansion into new markets:

Key Benefits for European Merchants

1. Localized Expertise: With Shift4’s growing footprint in Europe and Frisbii’s deep understanding of the regional regulatory landscape, including European local payment methods and GDPR compliance, merchants can confidently operate within the EU’s unique frameworks.
2. Market-Specific Features: Tailored solutions for the German, French, and Nordic markets empower merchants in dynamic and experience-driven sectors – such as digital entertainment, travel, and gaming – to seamlessly adapt to local preferences, including language-specific invoicing, regionally preferred payment methods, and customized customer service experiences.
3. Scalability for Growth: The partnership offers scalable solutions for businesses of all sizes, from SMEs to large enterprises, enabling merchants to grow their operations seamlessly across borders.
4. Enhanced Revenue Insights: Through Frisbii’s revenue intelligence analytics, merchants can gain actionable insights into their subscription and payment data to make informed business decisions.

Driving Innovation Across Europe

“Our partnership with Frisbii represents a shared commitment to driving innovation and providing merchants with the tools they need to succeed in today’s competitive landscape,” said Ruben Nielsen, VP Sales and Business Development of Shift4. “Together, we’re enabling businesses to grow their operations and deliver better experiences to customers across Europe.”

Gregory Herbert, CEO of Frisbii, commented, “Expanding our network of acquirers is key to ensuring merchants have the flexibility and coverage they need to scale effectively. Shift4’s capabilities in acquirer underwriting bring a unique advantage, strengthening our ability to offer businesses a seamless and competitive recurring revenue management solution across the EU.”

About Shift4

Shift4 (NYSE: FOUR) is boldly redefining commerce by simplifying complex payments ecosystems across the world. As the global leader in commerce-enabling technology, Shift4 powers billions of transactions annually for hundreds of thousands of businesses in virtually every industry. For more information, visit shift4.com.

This post first appeared on Frisbii and is written by Admin

Frankfurt, 14 May 2025 – The recurring revenue management platform, Frisbii, is acquiring Infer, a UK-based AI predictive analytics specialist for data-driven predictions. The acquisition is a key strategic addition to Frisbii’s platform.

By integrating Infer’s technology, Frisbii expands its analytics capabilities with AI-powered revenue forecasts to predict churn risks and deliver concrete recommendations for action. This makes Frisbii one of the first in Europe to offer AI-driven analytics tools to companies with recurring payments such as subscription businesses.

Frisbii’s expanded platform is aimed at revenue, customer service, finance and marketing teams across mid-market companies, as well as continuing to support Revenue Operations. Revenue and customer success teams can, for example, easily identify cross sell and upsell opportunities amongst their customer base to maximize lifetime value and proactively manage churn.

Finance teams benefit from more reliable revenue and cash flow forecasting, which is a decisive advantage for companies with recurring revenue models. Marketing teams also benefit by directly identifying which customer groups are particularly relevant and how they can target their campaigns more effectively and optimize marketing spend.

“With this acquisition we are expanding our capabilities in an area that offers enormous potential, especially for companies with recurring revenue business models,” says David McGuinness, Chief Product Officer at Frisbii.

“We know from numerous customer conversations that many companies have large amounts of data but struggle to deliver concrete, business-relevant insights from it.

This is exactly where we come in: we want to support our existing customers even more effectively with solutions that enable informed decisions where gut feeling often prevails.”

Infer group forms new data science team

Founded in 2022, Infer has developed technology that significantly simplifies the development and integration of custom machine learning models for businesses. The platform unifies data access, modelling and compute in a user-friendly platform and transforms even complex analyses into natural language via a conversational interface.

With the acquisition, Infer’s experienced team will form the new data science team at Frisbii, under the leadership of Infer Co-Founder and CEO, Erik Mathiesen-Dreyfus, as Head of Data Science. The goal is to develop a new generation of AI-powered solutions that are specifically tailored to the needs of companies with recurring revenue models that expand Frisbii’s existing platform with intelligent features.

“AI is evolving at breakneck speed—what’s groundbreaking one month can feel outdated the next,” says Erik Mathiesen-Dreyfus, new Head of Data Science at Frisbii.

“Amid this rapid change, it’s becoming clear that the winners won’t just be the big tech players, but also those with strong domain expertise, unique data, and the ability to deeply embed AI into real business processes. That’s exactly where Infer and Frisbii align.

This partnership brings together Infer’s extensive AI expertise and Frisbii’s market position, deep domain knowledge and customer trust—making now the ideal moment to join forces.”

This post first appeared on Frisbii and is written by Admin